ReelCharge began with two friends who spent years creating products for major national brands. We loved the work, but we kept seeing the same thing: too many middlemen, too many markups, and technology that felt more complicated — and more expensive — than it needed to be.

We believed there had to be a better way.
So we built ReelCharge with a simple idea: power should be easy, reliable, and accessible to everyone. And just like our retractable “reel” cables keep things clean and organized, the word Reel reflects what matters most to us — bringing technology back to what’s real, practical, and genuinely useful.