Our Story

ReelCharge began with two friends who spent years creating products for major national brands. We loved the work, but we kept seeing the same thing: too many middlemen, too many markups, and technology that felt more complicated — and more expensive — than it needed to be.

So we built ReelCharge with a simple idea: power should be easy, reliable, and accessible to everyone. And just like our retractable “reel” cables keep things clean and organized, the word Reel reflects what matters most to us — bringing technology back to what’s real, practical, and genuinely useful.

No gimmicks.
No extra layers.
No unnecessary costs.

Because we own our manufacturing — our factory, our process, our standards — we’re able to eliminate the middleman and deliver high-quality products directly to you. The efficiencies don’t get absorbed by distributors or overhead. They go where they should: back to the customer.

We call this attainable innovation — thoughtful technology designed for everyday life, without the premium markup.

We believe in keeping things simple.
Treating people well.
Running efficiently instead of extravagantly.
And building products that are safe, reliable, and truly helpful.

ReelCharge is power made honest, simple, and accessible —
a brand shaped by real values, real experience, and a shared vision.

Power. Simplified.